top of page

What Not Heroes

Once upon a time in 2003, Kriss Williams III founded Krissmart Design, a one-man army determined to take on the world of web design. Armed with an unquenchable thirst for success and a boundless well of creativity, Kriss set out to create digital masterpieces that would make his clients proud. Fast forward to today, and Kriss has become a seasoned veteran with over two decades of experience under his belt. Along the way, he has gathered a team of trusted heroes who share his passion for excellence and dedication to client success. Together, they make up the "What Not Heroes", a league of extraordinary freelancers who come together to tackle any challenge that comes their way. At MayaK, our mission is to help small and mid-size businesses launch and succeed, and we believe that the key to achieving this goal is by assembling the best team possible. So whether you need a website designed from scratch, a killer PPC campaign, or expertly crafted content, our heroes are ready to spring into action and take your business to the next level.


Chief Everything Officer

Mayak, founded by Kriss Williams III, is a team of skilled professionals dedicated to helping businesses achieve their goals. With over 20 years of experience in business development, a bachelors in Business Administration and website design, Kriss brings a wealth of knowledge and expertise to the table.

As a natural leader and manager, Kriss has a talent for building high-performing teams and implementing efficient processes that improve productivity. He excels at developing and executing marketing strategies that deliver results, and is skilled in graphic design and document creation.

Kriss has a deep understanding of the intricacies of website development and is well-versed in all popular CMS systems. He also has a good understanding of the financial aspects of running a business, making him a valuable asset to any team seeking to grow and succeed.

At Mayak, our mission is to help businesses launch and succeed. We believe that every business has the potential to reach new heights, and we are dedicated to providing the tools and support needed to make that happen. As a team of "What Not Heroes," we have gathered a group of exceptional professionals with diverse skill sets to ensure that we can deliver the best results possible for our clients.


Creative Writer

Heather is a multifaceted professional who brings a diverse range of experience to the table. She spent 14 years as a successful business owner in the Boise, ID area, working alongside her parents to run a thriving donut shop. During this time, Heather honed her skills in customer service, marketing, and business operations, helping to build a loyal clientele for the family business.

Currently, she serves as a suicide responder for the state of Idaho, providing critical support to those in need.

Heather is also a talented writer and has authored several books in her free time, demonstrating her creativity and passion for exploring different aspects of life. With her diverse skillset and unwavering dedication to excellence, Heather is a valuable asset to any team.

Advisor / Father

Jon Baker is a highly skilled and accomplished business professional with over 30 years of experience in digital strategy, product management, analytics, program management, and software project management. He recently retired as the Managing Director at Accenture, a top-tier professional services company with a global presence.

With his deep understanding of data and intelligence, Jon is an expert in creating next-generation data-driven experiences (DDX) for clients. He has a proven track record of leveraging data and analytics to drive greater automation and responsiveness at scale, which is essential for the success of digital marketing and commerce.

At Accenture, Jon is a key player in leading DDX initiatives, leveraging the company's extensive experience to help clients achieve their goals.


Additionally, Jon has played an instrumental role in the strategic relationship between Accenture and Salesforce, which has helped to accelerate customer success.

Outside of work, Jon enjoys spending time with his family and exploring the skies in his Cirrus SR22. His passion for business and technology, coupled with his expertise and experience, make Jon Baker an invaluable asset to MayaK and our clients.

Russ Miller

Advisor / Consultant

Russ Miller is a successful entrepreneur and business owner with over two decades of experience in building multimillion-dollar enterprises. As the founder and CEO of Done Right Installation Group, he has established a reputation for identifying opportunities, developing and executing effective strategies, and driving growth and success.

Russ has a deep understanding of business development and is skilled in networking and establishing productive relationships. He is a skilled communicator and diplomat, able to retain and strengthen relationships with customers, partners, and other stakeholders. With his keen sense for organization, Russ streamlines operations and improves efficiency.

As a visionary leader and results-driven entrepreneur, Russ is known for his ability to anticipate and adapt to market changes and capitalize on new opportunities. His skills, experience, and track record of success make him a valuable asset to any business seeking to grow and succeed.


Jayden McKeen

Photography / Video

Jayden is a skilled multimedia and cinematography specialist who graduated from Eastern Washington University with a degree in Marketing and Communications. He has worked on numerous projects, from headlining acts to corporate commercials, and has developed a keen eye for detail and creativity.

Jayden is passionate about using his expertise in multimedia and cinematography to help build brand and company awareness. He is committed to delivering high-quality work that exceeds his clients' expectations.

Currently based in Florida, Jayden works with many celebrities and high-profile online personalities. His talent and skills have taken him to different parts of the world, where he has gained valuable experience in his field. With his creativity and dedication, Jayden is a valuable asset to any project he works on.


Tom Supnet

Advisor / Official

Tom is a man of many talents and experiences, including a diverse background in the US Navy and computer technology. However, his true passion lies in martial arts, specifically Brazilian Jiu-Jitsu. Tom's love for MMA began when he saw the UFC and started training Gracie Jiu-Jitsu. From there, he managed fighter contracts for Lowell Anderson and Jens Pulver at UFC-22.

Tom has a long history of practicing martial arts, including Shaolin Kung Fu, 20 years of Jiu-Jitsu training, and 17 years of teaching. He is the owner of the Primal Tribe Fighting Club, where he manages and trains MMA athletes.

As an MMA official, Tom sees it as a service and an honor to protect the fighters. His goal is to prevent unnecessary damage and to help fighters when they need it.

In his free time, Tom enjoys spending time with his family and socializing with friends. He also enjoys activities like mountain biking, fishing, and learning to play the guitar. Tom's passion for martial arts and dedication to the sport make him a valuable asset to any MMA event.

bottom of page